The focus of the Pay-Per-Click (PPC) campaigns is to increase traffic and conversions on our Client's website and create brand awareness for the keywords related to their business.
In order to be effective and efficient we set-up the campaigns, we generate the keywords and we write the ads. Moreover, we fine tune the campaigns and we optimize them continuously.
In general terms, in order to reach the strategic goals, we can implement several types of campaigns on Google:
We also run and manage ads campaigns within the social networks (Facebook, Instagram, Twitter, Linkedin…).
These are called Social Advertising campaigns. For example in Facebook, we have several formats and types of ads:
Our goal is to find the best balance for our Clients' investment in PPC campaigns taking into account their business goals and the different channels.
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