Mikron tool is a swiss cutting solutions company. Their mantra is “Tools are our passion, small dimensions are our specialty and hard-to-machine materials are our challenge”. For this very interesting project, we have been challenged to design a digital brand identity that was able to promote the values of the company. For that we propose a design grounded on the concept of “cutting”: straight and oblique lines that recall the ultra-precise cut of the tools produced by Mikron Tool.
Another very important aspect of the project has been the SEO (Search Engine Optimization). Together with the Mikron Tool department we worked very hard to optimize the website in order to increase the organic traffic. The result is that after two months only the organic traffic became the first source of traffic. Another terrific data is that comparing the same months in 2015 and 2016 the organic traffic increased by about 130%!
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