The starting point of our analysis is to understand the state-of-the art  of your brand and set up a suitable strategy. This benchmarking includes an assessment of the company’s digital presence, the use of cross-media strategies, and the competitive environment. We typically start with the Brand Audit, where we collect and analyze your brand inventory (e.g. logo, typefaces, URL, slogans, brochures etc.) to determine how these can be used or need to be modified for both the digital world and the other media. The second part of the strategic analysis consists of establishing points-of-parity (POPs) and points-of-difference (PODs) to identify what associations are made to similar brands and what attributes consumers associate with your brand only.

The development of a brand identity translates into the ability to transmit the core values and attitudes of your company through different media. We believe digital communication is the key element and the starting point of this process. 

Why do we start from digital media? Because, they are the most powerful, innovative, challenging and revolutionary media. Therefore, we can first and foremost provide you with the best tactics to bring your website and digital representation up to date, and support you in creating a rewarding connection between users and your brand.

But this is not enough for us. During the strategic analysis we define other channels to use for promoting your brand, using a consistent media-mix. We implement all these channels with an integrated-communication perspective.

From this point-of-view, creativity acts as a magnet for users and (potential) clients. Creative designs stand out from the clutter and accelerate brand awareness. Our designers create an appealing brand inventory for you, making sure that all elements are consistent and in harmony with the different media. This includes the development of a visual strategy, ensuring that the digital design aligns with the purpose of your company and influences the whole media-mix. 

From an operational point-of-view our key activities are:

• Logo Design: the logotype is the starting-point to communicate company values. Moreover, the logo has an impact to all the visual strategies and it needs to be able to adapt efficiently to all the selected media.

• Cross-media Visual Brand Identity: the main brand strategy needs to be supported by a strong visual brand identity (claim/slogan, icon, alphabet, color palette...) to create a comprehensive consumer brand experience. 

• Creative Concepts: they make your brand unique and recognizable. Through creativity we are able to communicate the brand values to establish a unique relationship with the audience. The creative concepts are the “thread of the speech” towards all the media.

• Copywriting: “The right words at the right place” is not just a slogan, it is our approach. Following the main communication and branding strategy, we define the “tone of voice” and the language style for each media and we write the tailored-made copy for each channel. Undeniably, the communication through a website calls for a different style in respect to a Facebook page or to a brochure but, at the same time, it has to be consistent with all media.  

You will be surprised to learn that there is a whole science on the ideal anatomy of a website or digital application. Having your links and information in the right place and form will make all the difference to your customers. We can develop a creative solution for your website, while making it user friendly at the same time.

Good interaction - and user-centered design - drives the positive user-experience. From this perspective, usability becomes one of the most important key success factors for (highly) interactive applications. Can you imagine an e-commerce website with poor usability? 

One of the most important tools of any business is the website as it serves as a primary medium of communication for all stakeholders. Making a lasting impression is key here, and we can create a website for you that matches your needs, whether they are corporate, e-commerce or a micro site for campaigns and product launches. Our websites are visually stimulating and made to engage the user with your brand.

In an ever-evolving market, companies also need to focus on applications for the newest technologies to support emerging digital business models: from the iPhone and iPad to other mobile apps. Your business may offer a product or service that is best managed through these devices, and with our dynamic apps you can reach your customers with completely new forms of communication. 

SEO & SEM
Successful Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are methods to increase your traffic and visibility online in a short amount of time. Success requires a planned organization of your site, the use of specific keywords, and so on. We research user behavior and search patterns to ensure that your site will be found in the right place at the right time. We do this with a focus on the conversion rate: attracting visitors is not enough; the idea is to make them loyal brand clients.

Email & Viral Campaigns
In the digital world, customers do not respond to one-way communication like in traditional advertising, so you need to initiate a conversation with them. E-mail and viral campaigns are an essential part in establishing a relationship with current and potential customers.  We can craft campaigns that will make them want to know more about you, and most importantly, share it!

Online Surveys
To be able to execute your off/online strategy, you are required to perform research on the market you are operating in and with the consumers you are trying to reach. Research is not only necessary before you launch a product, but also as your company progresses. We can design online surveys for you to get feedback on your products and services, and we can also interpret your results to help you to find suitable strategies.

Digital Media Planning & Placement
Our digital media planners will help you determine the best spots to market your strategy objectives and the nature of your campaign. In the digital world, budgeting is done differently as some media are absolutely free and others are very costly. We will show you what placements make sense. And we do it in partnership with the most important digital players (e.g. Google).

Social Media Marketing
The goal of Social Media Marketing is that the receiver of your message shares it with his or her social and business connections, making it viral. This can be very successful because social networks provide access to a vast variety of target markets, but it will not work unless your ad stands out from all the clutter. And that is where we come in.

You cannot control what is said about your business or your competition online, but we can certainly help you monitor it to avoid or improve your online brand image. We perform detailed research using online reputation methodology and software on who the most influential bloggers, tweeters, Facebook members and journalists are, and more importantly, what they are saying. Based on this report we can develop a strategy for you to address the results and support you in managing your online reputation.