Since 1845 Lindt & Sprüngli has been dedicated to producing the world's finest chocolates. The Master Chocolatiers have been driven by their passion for skillfully creating delicate masterpieces well known and appreciate worldwide. to indulge your friends, family and yourself. Today, Lindt & Sprüngli is one of the leader in chocolate & confectionery with a special focus on luxury Swiss chocolate.

Needs & Goals:

• Promotion of the Gold Bunny one month before Easter.
• Creating involvement and engagement with the Gold Bunny product.
• Improving users’ traffic comparing to 2010 campaign.

Activities:

• Strategic counseling on online communication and social media strategies.
• Product Launch and Contest website: visual design & development.
• DEM (Direct Email Marketing) Campaigns.
• Search Engine Marketing.
• Social Media Channels: Facebook and Youtube.
• Social Media Sharing: Facebook & Twitter.

Results:

The contest had a great success for both the number of participants and for the amount of images uploaded. The users’ traffic doubled with respect to the past year.