The Ferrero Group, leader in the field of chocolate and other confectionery products, ended the 2008-2009 financial year with a consolidated turnover of 6,345 million euros, an increase of 2.1% (+131 million euros) compared with the previous financial year 2007-2008. The Group worldwide includes 38 trading companies, 18 factories and around 21,500 employees.

Needs & Goals:

• To create brand awareness on Ferrero’s new product, Pocket Espresso To Go (PETG)
• To involve users/clients with the Brand

Activities:

• Strategic counseling on online communication and social media strategies
• Product Launch and Contest website: visual design & development
• DEM (Direct Email Marketing) Campaigns
• Online surveys
• Social Media Marketing (coordinated with offline marketing activities)
•  Facebook page Management

Results:

The contest had a great participation and Ferrero received a lot of feedbacks through two main channels: Facebook page and online surveys. The users/clients demonstrated a great engagement with the brand.